Ratto’s Rebrand

Academy of Art University
Typography/Packaging/3D Rendering

For one of my school projects, I've taken on the challenge of rebranding Ratto's Deli in Oakland, California, with a focus on modernizing and boldening their packaging. Drawing inspiration from the city's vibrant energy, my redesign infuses Ratto's packaging with dynamic colors, clean lines, and contemporary typography. The new look reflects the deli's rich history while signaling a fresh approach that appeals to today's discerning consumers. With eye-catching packaging that stands out on the shelves, Ratto's Deli is ready to make a bold statement and attract a new generation of customers.